As for Anchor, it’s a company that makes it easy for anyone to record audio and distribute the recording directly from their smartphone… which ties in rather nicely. It could also allow the company to branch out into selling ad space in podcasts. RT ExchangeInvest: In IPO-VID Episode 089: FrontierFinance was joined by ADGlobalMarket Executive Director - Markets, Simon OBrien. Gimlet is one of the best known and most successful podcast production companies, so the move could go some way toward helping Spotify generate both original audio content and earn revenue from it. And actual content production is growing increasingly important in the streaming market (just look at all the original content Netflix is putting out) because it allows streaming companies to be more than conduits for third party content owners’ wares. So, why podcasts? Well, Spotify has tried various things to extend its reach beyond the realm of streaming music in recent years, like trying to add more video content to the platform. Although the official statement say Spotify isn’t disclosing the terms of the deal, rumours in recent weeks suggesting the acquisition was on the table have put the value around the $200 million mark. Spotify has announced that it will acquire Gimlet Media, an independent podcast producer and home to shows like Reply All, and Anchor, a platform with tools for podcast creators.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |